September 11, 2011 at 8:02 am | Posted in SEO-Basic | Leave a comment
Tags: black hat seo, seo technique, seo techniques, white hat seo
SEO methods can be classified into two broad categories: methods that search engines recommend as part of good design, and methods which search engines do not approve. Search engines attempt to minimize the effect of the latter, among them spam indexing. Industry commentators have classified these techniques, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
An SEO technique is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual site review
January 20, 2010 at 11:05 am | Posted in SEO, SEO-Basic | 1 Comment
Tags: how to submit site in bing, how to submit site to google, how to submit site to yahoo, how to submit teoma, how to submit website to crawler, submitting to crawler based serch engine, submitting to crawlers
Crawler-based search engines automatically visit web pages to compile their listings. This means that, unlike directories, you are likely to have several if not many pages listed with them. This also means that by taking care in how you build your pages, you might rank well in crawler-produced results.
Submitting to Google
One of the most important crawler-based search engines is Google, because many people search at it, plus it “powers” the main results of several other services.
The absolute best way to get listed with Google is to build links to your web site. Indeed, this is the best way to get listed for free with all the major crawlers listed on this page. Crawlers follow links, so if you have good links pointing at your web site, the crawlers are more likely to find and include your pages.
Here’s the good news: if you submitted your site to the major directories and got listed with one of them, then Google and other crawlers will almost certainly pick up the URL that was listed. This means you may not need to do additional work to get listed with crawlers.
Google provides an Add URL page that lets you submit a URL directly to its crawler. There’s no guarantee that Google will actually include a URL submitted to it this way, however. Despite this, it makes sense to submit your home page and perhaps one or two other URLs from “inside” your web site via the Add URL page.
You really don’t need to submit more than this. The only reason for submitting some of your inside pages is in case there is a problem reaching your home page. This gives Google an alternate route into your site. From whatever page it visits, it will look for links to other pages that you have and perhaps include those. This is true for other crawlers, as well.
If you have a brand new web site, it will probably take about a month before Google lists your web pages. Because of this, you might consider making use of its paid placement program.
Submitting to Yahoo
Yahoo is an important crawler-based search engine because many people use the Yahoo site and it provides main results of several other services.
As covered with Google, building links is the best way to get listed for free. Yahoo also offers a free URL submission form. Submit according to the same instructions as for Google, above.
What if you aren’t picked up for free? Yahoo has paid inclusion programs that guarantee to add the pages you submit quickly. The downside to these programs is that you’ll be charged every time someone clicks on your listing. If you run out of money, potentially, your listing may be dropped. However, there’s still a chance that even if you run out of money, you might continue to be listed for free.
By the way, Yahoo’s crawler incorporates technology from three different crawlers that it purchased in 2002 and 2003: Inktomi, AltaVista and FAST’s AllTheWeb. Any references you hear about those crawlers are now superceded by the single Yahoo crawler that operates.
Submitting to Teoma
Teoma is an important crawler-based search engine because it powers the main of the results that appear at the popular Ask Jeeves web site. In fact, Ask Jeeves owns Teoma.
Teoma has no free Add URL page. This doesn’t mean that you can’t get listed, however. Teoma crawls the web, so if you have links pointing at your web site, you may get included naturally.
Submitting to MSN
MSN Search is an important crawler-based search engine used by many people. It is currently powered by Yahoo’s crawler-based results.
January 19, 2010 at 11:28 am | Posted in SEO, SEO-Basic | 1 Comment
Tags: add url to open directory, open directory submission, site submission, submitting to the open directory
The Open Directory is a volunteer-built guide to the web. It is provided as an option at many major search engines, including Google. Given this, being listed with the Open Directory is essential to any site owner.
The good news is that submission is absolutely free. The bad news is that this means there’s no guaranteed turnaround time to getting a yes or no answer about whether you’ve been accepted.
To submit, locate the category you want to be listed in. Then use the “add URL” link that appears at the top of the category page. Fill out the form, and that’s it — you’ve submitted.
If you are accepted, you should see your site appear within about three weeks. If this doesn’t happen, then you should resubmit.
January 13, 2010 at 6:18 am | Posted in SEO, SEO-Basic | Leave a comment
Tags: free search engine submission, search engine submiss, standard yahoo submission, submitting to yahoo, yahoo express submission
Do a search on Yahoo, and the main results that come back are “powered” by Yahoo’s crawler. Despite this, Yahoo maintains its own independent “directory” of web sites, which are compiled by its human editors.
Yahoo has two submission options: “Standard” which is free, and “Yahoo Express” which involves a submission fee.
Anyone can use Standard submission to submit for free to a non-commercial category. You’ll know the category is non-commercial because if you try to submit to a non-commercial category, the Standard submission option will be offered in addition to the Yahoo Express paid option, discussed further below.
Why might you choose to pay when the free search engine submission option is available? Simply for a fast turnaround time you use the free submit choice, there’s no guarantee that your submission will be reviewed quickly or at all.
Your submission to a non-commercial category is more likely to be accepted if your content is not overtly commercial. For example, submitting the home page of a site that sells running shoes is likely to be seen a commercial and not accepted. However, if you have a page within that web site that discusses in depth how to select the right type of shoes for different running races, then that page might be deemed helpful, non-commercial information and accepted.
As for commercial categories, Yahoo requires that sites pay a Yahoo Express submission fee of $300 per year. This fee doesn’t guarantee that you will be listed, only that you’ll get a yes or no answer about being accepted within seven business days. However, the vast majority of most decent sites are accepted.
If accepted, you’ll be reevaluated after a year and charged the submission fee again, if you want to stay in Yahoo’s commercial area. You should review the traffic you received from Yahoo over the past year, to decide if it is worth paying the fee again. If not, you can decline to be listed, and you will not be charged.
How do you submit? If you are submitting for free to a non-commercial category, click on the “Suggest a Site” link that appears at the top right-hand corner of category page. That will bring up a submission form. Fill it out, and you’re done.
If you are paying to submit, you needn’t pick a category. Instead, just use the Yahoo Express Submission Form. From there, Yahoo editors will choose a category for you. All you need to do is fill out the form that’s presented.
The above tips are the bare essentials to getting listed with Yahoo. If you are in a hurry, you can follow them, and you’ll probably get listed and receive some traffic from the service. However, you may want to do even more preparation before submitting to this important service
January 12, 2010 at 5:03 am | Posted in SEO, SEO-Basic | Leave a comment
Tags: benefits to submitting directories, crawler-based directory submission, directory submission, human-based directory submission, submitting to directories
Directories are search engines powered by human beings. Human editors compile all the listings that directories have. Getting listed with the web’s key directories is very important, because many people see their listings. In addition, if you are listed with them, then crawler-based search engines are more likely to find your site and add it to their listings for free.
Benefits of submitting to Directories
One great way to increase your traffic and weight in the search engines is to submit to directories.
Submitting to directories is certainly a good plan if you are interested in increasing the number of links to your web page. As you may already know, the more links you have the higher search engines will rank your web page based on its popularity. This is one of the greatest benefits of submitting to directories because your site will receive many back links and carry a higher weight with the search engines. As a result, your site will be ranked higher by the search engines and have more links for people to click on and end up at your site.
Another benefit your site will enjoy by being listed in a directory is increased credibility. The reason being part of directory increase credibility is because an actual person must review your site for quality content before it is listed in a directory. Because of this, when your site is listed in a directory web searcher immediately know your website provides relevant information and will be more likely to pay you a visit.
Both of these benefits of submitting to directories result in your ultimate goal, which is increasing traffic.
Preparation
You should prepare before submitting to any directory. This preparation means that you have written a 25 word or less description of your entire web site. That description should make use of the two or three key terms that you hope to be found for.
January 11, 2010 at 6:54 am | Posted in SEO, SEO-Basic | 1 Comment
Tags: listing with search engines, search engine submission, seo submission, what is search engine submission
Here we covers search engine submission, placement and marketing issues. It explains how search engines find and rank web pages, with an emphasis on what webmasters can do to improve their search engine rankings by properly submitting.
How can I get my site listed with search engines? It sounds like a pretty simple question, but sadly, search engine submission can be a complicated subject.
Have no fear. This section will take you through the essential and relatively easy steps you can take to get listed with search engines.
What is Search Engine Submission?
“Search engine submission” refers to the act of getting your web site listed with search engines. Another term for this is search engine registration.
Getting listed does not mean that you will necessarily rank well for particular terms, however. It simply means that the search engine knows your pages exist.
Think of it like a lottery. Search engine submission is akin to you purchasing a lottery ticket. Having a ticket doesn’t mean that you will win, but you must have a ticket to have any chance at all.
January 5, 2010 at 11:47 am | Posted in SEO, SEO-Basic | Leave a comment
Tags: page builder, page critics, page editor, reporte, search engine optimization tools and softwares, seo software, seo tools, seo tools and software, submitter, web trends keywords, why use web position, wordtracker
Since the majority of Web site travelers begin with one of the major search engines, visibility on these sites has become crucial for most businesses. But what can someone do to increase his or her rank for keywords and phrases relevant to the Web site’s content? The theme you’ll hear from most Web marketers these days is this: “Submitting is not enough.”
Why Use WebPosition?
WebPosition is a tool that enables Web site owners and managers to systematically improve their Web site’s relevance for keyword and phrase queries in the major search engines. Traditionally, this has required long hours of trial and error, as well as poring over dozens of how-to guides and newsletters. WebPosition offers eight critical elements needed to create, improve, and maintain search engine rankings:
Page Builder: Creates an HTML page optimized for the selected engine and keyword. Templates can be created to customize the look and feel of the pages it builds.
Wordtracker Keywords: Wordtracker is a U.K. based company that WebPosition has partnered with to provide a suite of keyword research tools.
WebTrends Keywords: This feature allows WebPosition to gather information from WebTrends about which search engines and keywords the visitor used to find the URL or web page.
Page Critic: Supplies expert advice on how to optimize new or existing Web pages. Page Critic knows each search engine’s unique “personality” and how to build TOP ranking pages for each without “spamming” or abusing the index.
Page Editor: Easily modify pages with the built-in HTML editor or use your own.
Submitter: Once pages are created or modified, they must be submitted. WebPosition offers advanced submission “safety” features not found elsewhere that insure users don’t over submit to an engine or accidentally violate one of their ever-changing submission guidelines.
Reporter: Checks a site’s positions in the major search engines to determine its rank in the TOP engines for each chosen search keyword or phrase.
Scheduler: Activates the Reporter daily, weekly, or monthly to automatically check a Web site’s positions. You can also schedule submissions and even run Link Defender mission.
For detailed description of each part of WebPosition please refer to our other training manual on “Using WebPosition”.
January 1, 2010 at 4:44 am | Posted in SEO, SEO-Basic | Leave a comment
Tags: basic element of good body text, keyword proximity, keyword proximity in seo, search engine optimization, seo body tag, seo body text
- Make sure to put the most important keywords into a carefully crafted paragraph at the beginning of your HTML page.
- Keyword Density: If the page contains less than 500 words, keeping 1-3% of those words is better. If the page contains more than 500 words, keep 3-5% of the overall content.
- Try to provide a minimum word count of 250 and a maximum of 750 words on each page.
- Use CSS (Cascading Style Sheets) instead of font tags.
- Get rid of the java script in the code and put it in an external file.
- Keep the image buttons as text links.
- Use heading tags. (<H1>, <H2>….<H6>) You can alter the way <H1> displays text with CSS.
- Repeat the page TITLE in a heading at the top of the page if possible.
- Keyword Proximity: It refers to the closeness between two or more keywords. Always try to group words together that might be searched on as a single phrase by a user. (e.g. Use “home loans” instead of “home mortgage loans” assuming that a user searching only for the phrase “home loans”.)
- Place some important keywords in Bold or Italic.
- Use ‘Alt’ tag to describe the image.
- Make sure the code of home page is not bigger than 32K
- Try to keep font size to a minimum of size 11px or 12px (2 or 3 in DreamWeaver)
- Try to avoid using nested loops in <TABLE> structure.
- Use W3C technologies and guidelines.
- Try to target two or three main keywords of a website.
- Avoid listing the same word multiple times in a row.
- Update your body text at regular intervals. (Many of the major search engines prefer to give importance to websites, which updated its contents at regular intervals.)
December 30, 2009 at 5:18 am | Posted in SEO, SEO-Basic | Leave a comment
Tags: alt tag, body text seo, heading tag, keyword prominence, proximity of keywords, search engine and seo copy writing, search engine copywriting, search engine optimization, SEO, seo copywriting, the main body text, what is search engine copywriting
Importance level of this tag: 2.0/10, Keyword prominence: 1.0/10, Heading Tags: 0.5/10, Proximity of keywords: 0.5/10, Bold or Italic: 0.4/10, Alt tag: 0.2/10
Importance of Good Copywriting
Whether it is the traditional print media or the electronic media, be it advertising, newspapers, or a website, copywriting is the use of a strong blend of powerful, motivating and persuasive words that not only put your message across to your target audiences, but also brings about the desired results. In advertising, good copywriting grabs attention, creates user interest, holds attention, conveys useful product information and expects to generate more sales.
It is important to keep your audience in mind while writing: Whom are you addressing? Who are the people reading your content? What exactly are they interested in reading?
What is Search Engine Copywriting?
Search Engine Copywriting or SEO copywriting is re-writing text on the website page in such a manner that it continues to appeal to the site surfer while being compatible to the Search Engines. Search Engine copywriting is a specialized field that optimizes your site content so that search engines tend to rank your site higher when keywords related to your business are searched. One might question the need for Search Engine copywriting, when they already have the best of best copy on their website. The fact is that sometimes, even the finest written copy by the greatest copywriter might not generate the rankings on the search engines that you had hoped for, despite the fact that you have a great product or service, have spent an amazing amount of time and money in building that site. Interestingly, since Search Engine Copywriting attempts to focus on specifics, it usually improves even human viewers’ appeal and clarity rather than hurting the creatively written copy.
Search Engine Copywriting helps in optimizing your site in such a way that;
I. It ranks highly on the search engine results with your business specific keywords.
II. It succeeds in bringing quality (read targeted) human traffic to your site and generates more potential for sales.
III. Is intended to bring long-term ‘free’ traffic through ‘natural’ search engine rankings.
Search Engines and SEO Copywriting
Many websites have a high degree of dependency on the Search Engines like Google to get traffic. Search Engines collect information from websites and match this with the keywords searched by a user looking for relevant information on different topics. If the Search Engine algorithms detect a close match on relevant search terms, your page is likely to be ranked higher. It is therefore important, from a SEO perspective, to have keywords strategically appearing in the text of your site. Search Engine Copywriting as mentioned earlier, is writing for these Search Engines, in order to bring higher rankings, quality human traffic and thus a higher potential for sales. Interestingly, a nicely done SEO copywriting job makes the copy even more appealing to the human visitors.
December 29, 2009 at 5:20 am | Posted in SEO, SEO-Basic | Leave a comment
Tags: keyword phrase research, keyword research, keyword research seo, keyword tag, seo search engine optimization
- Keep less than 130 characters to get better results.
- Start with the most important and then proceed to less important.
- Use keywords/Phrases.
- Do not repeat any word more than 3 times.
- Do not place repeated keywords close together.
- If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword Meta.
- Use keywords that are actually on the page and reflect the essence of your content.
- Try to use keywords in your Meta keywords tag with comma, not by space.
- Try to use small case in keyword/phrases (e.g. replace the keyword phrase – “Website Design” with “website design”)
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Malav Shukla 