Malav Shukla

The Main Body Text

Importance level of this tag: 2.0/10, Keyword prominence: 1.0/10, Heading Tags: 0.5/10, Proximity of keywords: 0.5/10, Bold or Italic: 0.4/10, Alt tag: 0.2/10

Importance of Good Copywriting

Whether it is the traditional print media or the electronic media, be it advertising, newspapers, or a website, copywriting is the use of a strong blend of powerful, motivating and persuasive words that not only put your message across to your target audiences, but also brings about the desired results. In advertising, good copywriting grabs attention, creates user interest, holds attention, conveys useful product information and expects to generate more sales.

It is important to keep your audience in mind while writing: Whom are you addressing? Who are the people reading your content? What exactly are they interested in reading?

What is Search Engine Copywriting?

Search Engine Copywriting or SEO copywriting is re-writing text on the website page in such a manner that it continues to appeal to the site surfer while being compatible to the Search Engines. Search Engine copywriting is a specialized field that optimizes your site content so that search engines tend to rank your site higher when keywords related to your business are searched. One might question the need for Search Engine copywriting, when they already have the best of best copy on their website. The fact is that sometimes, even the finest written copy by the greatest copywriter might not generate the rankings on the search engines that you had hoped for, despite the fact that you have a great product or service, have spent an amazing amount of time and money in building that site. Interestingly, since Search Engine Copywriting attempts to focus on specifics, it usually improves even human viewers’ appeal and clarity rather than hurting the creatively written copy.

Search Engine Copywriting helps in optimizing your site in such a way that;

         I.    It ranks highly on the search engine results with your business specific keywords.

       II.    It succeeds in bringing quality (read targeted) human traffic to your site and generates more potential for sales.

      III.    Is intended to bring long-term ‘free’ traffic through ‘natural’ search engine rankings.

Search Engines and SEO Copywriting

Many websites have a high degree of dependency on the Search Engines like Google to get traffic. Search Engines collect information from websites and match this with the keywords searched by a user looking for relevant information on different topics. If the Search Engine algorithms detect a close match on relevant search terms, your page is likely to be ranked higher. It is therefore important, from a SEO perspective, to have keywords strategically appearing in the text of your site. Search Engine Copywriting as mentioned earlier, is writing for these Search Engines, in order to bring higher rankings, quality human traffic and thus a higher potential for sales. Interestingly, a nicely done SEO copywriting job makes the copy even more appealing to the human visitors.