The Title Tag

November 28, 2009 at 6:05 am | Posted in SEO, SEO-Basic, Uncategorized | Leave a comment
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The Title Tag – Importance level of this tag: 2.0/10

The HTML title tag isn’t really a meta tag, but it’s worth discussing in relation to Search Engine Optimization.

But what about search engines! The title tag is crucial for them. The text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

Every HTML (web page) should have a Title tag and all tags should be unique. Don’t use the same title tag for multiple documents. It should be inserted into the header of your web page and looks like this:

 <HEAD>

<TITLE>Your web page title goes here</TITLE>

</HEAD>

The title tag belongs in the <HEAD> section of your source code, and is generally followed by your Meta description and Meta keywords tags. The order of these tags is not critical, so don’t worry if your HTML editor places them in a different position.

Why is the Title Tag Important from Search Engine Optimization perspective?

Title Tag is an important Tag amongst other SEO related options, as it not only communicates the theme of your web page to the human visitors but is also considered very important by the Search Engine crawlers. Title Tag is not a Meta Tag, but nevertheless it is the most important of all Tags. Almost all crawler based search engines use the Title Tag to gather information about your web site. The search engines use the words or the content of the Title Tag during the ranking process to analyze the relevance of your web page. Major search engines like Google, Yahoo, AOL, AltaVista, and AlltheWeb use your web page’s Title Tag to evaluate its relevance.

Title Tag is the hyperlinked text title that is displayed in the search engine results page (SERP). The users, in turn, click on this hyperlink to go to your web site.

 The Title Tag is also used as the text when you ‘bookmark’ a page or add a certain web page to your ‘favorites’ list in your browser.

A carefully constructed Title Tag is very important for your page’s ranking with the search engines.

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