Malav Shukla

Keyword Research Process

Keyword Research process involves the following important steps. These steps can be described as: 

• Discovering Keywords
• Analyzing Keywords
• Selecting Keywords
• Deploying Keywords

The Discovering phase should focus on identifying as many keywords as possible that are related to your website and target audience. 

The Analysis phase involves adding information about existing competition; PageRank based limitations and potential for ranking. 

The Selection process involves objective measurement based short listing of keywords keeping the site focus and target audience within the limitations analyzed.

The Deploying phase is about making optimum use of your selected keywords on your website copy, HTML code and tags.