Malav Shukla

Basic Elements of a good Body Text

1. Make sure to put the most important keywords into a carefully crafted paragraph at the beginning of your HTML page.
2. Keyword Density: If the page contains less than 500 words, keeping 1-3% of those words is better. If the page contains more than 500 words, keep 3-5% of the overall content.
3. Try to provide a minimum word count of 250 and a maximum of 750 words on each page.
4. Use CSS (Cascading Style Sheets) instead of font tags.
5. Get rid of the java script in the code and put it in an external file.
6. Keep the image buttons as text links.
7. Use heading tags. (<H1>, <H2>….<H6>) You can alter the way <H1> displays text with CSS.
8. Repeat the page TITLE in a heading at the top of the page if possible.
9. Keyword Proximity: It refers to the closeness between two or more keywords. Always try to group words together that might be searched on as a single phrase by a user. (e.g. Use “home loans” instead of “home mortgage loans” assuming that a user searching only for the phrase “home loans”.)
10. Place some important keywords in Bold or Italic.
11. Use ‘Alt’ tag to describe the image.
12. Make sure the code of home page is not bigger than 32K
13. Try to keep font size to a minimum of size 11px or 12px (2 or 3 in DreamWeaver)
14. Try to avoid using nested loops in <TABLE> structure.
15. Use W3C technologies and guidelines.
16. Try to target two or three main keywords of a website.
17. Avoid listing the same word multiple times in a row.
18. Update your body text at regular intervals. (Many of the major search engines prefer to give importance to websites, which updated its contents at regular intervals.)