Malav Shukla

What to Include in Title Tag?

You could put the product or service you are offering in the Title Tag, instead of your firm or company name. This is because most users when searching for, information search for specific products or services, not company names. Also note that search engines read about 55-60 characters in your Title Tag. This is prime Real Estate for your important keywords. If you strongly feel like putting your company or domain name in your Title Tag, then, do so at the end. Wasting several characters by inserting your site name does you little good.

Other Do’s and Don’ts

1.  Consider using both singular and plural forms of the important words in your Title Tag. For instance, you may use both ‘loan’ and ‘loans’ while making the Title Tag. Google is still experimenting with Stemming (interchange of singular and plural terms); however, it is fluctuating in its deployment frequently. A word of Caution: Do not overdo it.
2. Title Tag length: Google usually reads about 60 characters of your Title Tag. Therefore, a Title Tag of about 50-60 characters are good enough.
3. Do not use keywords repeatedly as the density of your keywords does not matter in your Title Tag.
4. The sequence in which keywords appear in your Title Tag is important. Try using natural phrases for your Title Tag, which read better and will likely conform to your Keyword Phrases.
5. Avoid using the same Title Tag throughout your site. Try using a unique Title Tag for each web page and use keyword Phrases that holds theme relevance to that page. You also get to leverage more keyword phrases if you individualize the Title Tag in all pages.
6. Most search engines are not case sensitive; therefore, you can write your Title Tag in a way that looks most visually appealing.
7. Title Tag should ideally read like a phrase that makes some grammatical sense, not just a collection of keywords. This is all the more important as the Title Tag usually appears as the text when you ‘bookmark’ or add a page to your ‘favorites’ list. Therefore, it should make sense when a person reads it later. For instance, if you want to include the keywords Home Loans, fast clearance, No credit check in your Title Tag, you can write a Title Tag that reads:

 Home Loans: fast clearance with no credit check.