Basic Element of a good Title Tag

December 5, 2009 at 5:55 am | Posted in SEO, SEO-Basic, Uncategorized | Leave a comment
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  • It should always appear immediately after the opening <HEAD> tag
  • It should be specific keywords and phrases.
  • Use only keywords and phrases that are in the body text on your page.
  • May use the same keyword twice to attain reasonable keyword density, but be sure that you don’t put the same word right next to each other or more than twice.
  • 5-12 words (less than 60 characters) are a good length for title tag.
  • Consider using both singular and plural forms of the keywords.
  • It should be read like a phrase that makes some grammatical and logical sense, not collection of keywords.
  • Try to place your primary keywords at the starting of the tag.
  • Keep the words in title case (e.g. Profession Marketing Tips)
  • Make sure to avoid using search engine stop words or words like Home, Default, Internet or Index.
  • Avoid using superlatives in your title (e. g. the best, fastest, cheapest, leader)
  • Try to minimize the use of commas in this tag.
  • Strive for a keyword density of 25-30% for each keyword.
  • Always remember to close this tag (e.g. </TITLE>)
  • All pages must have a unique and descriptive keyword phrase in the title.
  • Try to keep title tags as unique as possible in each page in your website.
  • Do not change the title tag regularly.

What to Include in Title Tag?

December 1, 2009 at 11:52 am | Posted in SEO, SEO-Basic, Uncategorized | Leave a comment
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You could put the product or service you are offering in the Title Tag, instead of your firm or company name. This is because most users when searching for, information search for specific products or services, not company names. Also note that search engines read about 55-60 characters in your Title Tag. This is prime Real Estate for your important keywords. If you strongly feel like putting your company or domain name in your Title Tag, then, do so at the end. Wasting several characters by inserting your site name does you little good.

Other Do’s and Don’ts

  1.  Consider using both singular and plural forms of the important words in your Title Tag. For instance, you may use both ‘loan’ and ‘loans’ while making the Title Tag. Google is still experimenting with Stemming (interchange of singular and plural terms); however, it is fluctuating in its deployment frequently. A word of Caution: Do not overdo it.
  2. Title Tag length: Google usually reads about 60 characters of your Title Tag. Therefore, a Title Tag of about 50-60 characters are good enough.
  3. Do not use keywords repeatedly as the density of your keywords does not matter in your Title Tag.
  4. The sequence in which keywords appear in your Title Tag is important. Try using natural phrases for your Title Tag, which read better and will likely conform to your Keyword Phrases.
  5. Avoid using the same Title Tag throughout your site. Try using a unique Title Tag for each web page and use keyword Phrases that holds theme relevance to that page. You also get to leverage more keyword phrases if you individualize the Title Tag in all pages.
  6. Most search engines are not case sensitive; therefore, you can write your Title Tag in a way that looks most visually appealing.
  7. Title Tag should ideally read like a phrase that makes some grammatical sense, not just a collection of keywords. This is all the more important as the Title Tag usually appears as the text when you ‘bookmark’ or add a page to your ‘favorites’ list. Therefore, it should make sense when a person reads it later. For instance, if you want to include the keywords Home Loans, fast clearance, No credit check in your Title Tag, you can write a Title Tag that reads:

 Home Loans: fast clearance with no credit check.

Working with the Title Tag

November 30, 2009 at 6:04 am | Posted in SEO, SEO-Basic, Uncategorized | Leave a comment
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Since the Title Tag plays a vital role in determining your site’s ranking in the SERP, you need to pay a lot of attention to the words that appear in the Title Tag and the order in which they appear. You need to develop a crisply worded Title Tag that includes your most relevant keyword phrases and performs the function of announcing the summary of your web page’s content.

Title Tag and Keywords

Amongst all the places you can use your important keyword phrases; the usage of keywords in the Title Tag gives the highest weight.

While using your keyword phrases in the Title Tag, it is important to be highly focused. You should use the same keywords not just in your Title Tag, but also in your page content and the Meta Description Tag of your web page. If the keywords you intend using in your Title Tag do not appear anywhere else in your page’s content, then avoid using them in your page title as the weight of the keywords in the Title Tag gets diluted.

It is essential to sequence your keyword phrases correctly in your Title Tag. The order in which they appear is of great importance. Having your most important keyword phrase towards the beginning of the Title Tag helps display your title in bold in the SERP (search engines result pages).

We will see in next post what to include in title tag.

The Title Tag

November 28, 2009 at 6:05 am | Posted in SEO, SEO-Basic, Uncategorized | Leave a comment
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The Title Tag – Importance level of this tag: 2.0/10

The HTML title tag isn’t really a meta tag, but it’s worth discussing in relation to Search Engine Optimization.

But what about search engines! The title tag is crucial for them. The text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

Every HTML (web page) should have a Title tag and all tags should be unique. Don’t use the same title tag for multiple documents. It should be inserted into the header of your web page and looks like this:

 <HEAD>

<TITLE>Your web page title goes here</TITLE>

</HEAD>

The title tag belongs in the <HEAD> section of your source code, and is generally followed by your Meta description and Meta keywords tags. The order of these tags is not critical, so don’t worry if your HTML editor places them in a different position.

Why is the Title Tag Important from Search Engine Optimization perspective?

Title Tag is an important Tag amongst other SEO related options, as it not only communicates the theme of your web page to the human visitors but is also considered very important by the Search Engine crawlers. Title Tag is not a Meta Tag, but nevertheless it is the most important of all Tags. Almost all crawler based search engines use the Title Tag to gather information about your web site. The search engines use the words or the content of the Title Tag during the ranking process to analyze the relevance of your web page. Major search engines like Google, Yahoo, AOL, AltaVista, and AlltheWeb use your web page’s Title Tag to evaluate its relevance.

Title Tag is the hyperlinked text title that is displayed in the search engine results page (SERP). The users, in turn, click on this hyperlink to go to your web site.

 The Title Tag is also used as the text when you ‘bookmark’ a page or add a certain web page to your ‘favorites’ list in your browser.

A carefully constructed Title Tag is very important for your page’s ranking with the search engines.

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