The Title Tag

November 28, 2009 at 6:05 am | Posted in SEO, SEO-Basic, Uncategorized | Leave a comment
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The Title Tag – Importance level of this tag: 2.0/10

The HTML title tag isn’t really a meta tag, but it’s worth discussing in relation to Search Engine Optimization.

But what about search engines! The title tag is crucial for them. The text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

Every HTML (web page) should have a Title tag and all tags should be unique. Don’t use the same title tag for multiple documents. It should be inserted into the header of your web page and looks like this:

 <HEAD>

<TITLE>Your web page title goes here</TITLE>

</HEAD>

The title tag belongs in the <HEAD> section of your source code, and is generally followed by your Meta description and Meta keywords tags. The order of these tags is not critical, so don’t worry if your HTML editor places them in a different position.

Why is the Title Tag Important from Search Engine Optimization perspective?

Title Tag is an important Tag amongst other SEO related options, as it not only communicates the theme of your web page to the human visitors but is also considered very important by the Search Engine crawlers. Title Tag is not a Meta Tag, but nevertheless it is the most important of all Tags. Almost all crawler based search engines use the Title Tag to gather information about your web site. The search engines use the words or the content of the Title Tag during the ranking process to analyze the relevance of your web page. Major search engines like Google, Yahoo, AOL, AltaVista, and AlltheWeb use your web page’s Title Tag to evaluate its relevance.

Title Tag is the hyperlinked text title that is displayed in the search engine results page (SERP). The users, in turn, click on this hyperlink to go to your web site.

 The Title Tag is also used as the text when you ‘bookmark’ a page or add a certain web page to your ‘favorites’ list in your browser.

A carefully constructed Title Tag is very important for your page’s ranking with the search engines.

Meta Tag

November 27, 2009 at 5:26 am | Posted in SEO, SEO-Basic, Uncategorized | 1 Comment
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What is meta tag?

A meta tag is a special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page’s content. Many search engines use this information when building their indices.

How to use HTML Meta Tags

What are Meta tags? They are information inserted into the “head” area of your web pages. Information in the head area of your web pages is not seen by those viewing your pages in browsers. Instead, Meta

Information in this area is used to communicate information that a human visitor may not be concerned with. Meta tags, for example, can tell a browser what “character set” to use or whether a web page has self-rated itself in terms of adult content.

Let’s see two common types of meta tags, then we’ll discuss exactly how they are used in more depth.

 <HEAD>

<TITLE>Stamp Collecting World</TITLE>

<META name=”description” content=”Everything you wanted to know about stamps, from prices to history.”>

<META name=”keywords” content=”stamps, stamp collecting, stamp history, prices, stamps for sale”>

</HEAD>

In the example above, you can see the beginning of the page’s “head” area as noted by the HEAD tag — it ends at the portion shown as /HEAD.

Meta tags go in between the “opening” and “closing” HEAD tags. Shown in the example is a TITLE tag, then a META DESCRIPTION tag, then a META KEYWORDS tag. Let’s talk about what these do.

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