Basic element of a good Keyword Tag

December 29, 2009 at 5:20 am | Posted in SEO, SEO-Basic | Leave a comment
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  1. Keep less than 130 characters to get better results.
  2. Start with the most important and then proceed to less important.
  3. Use keywords/Phrases.
  4. Do not repeat any word more than 3 times.
  5. Do not place repeated keywords close together.
  6. If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword Meta.
  7. Use keywords that are actually on the page and reflect the essence of your content.
  8. Try to use keywords in your Meta keywords tag with comma, not by space.
  9. Try to use small case in keyword/phrases (e.g. replace the keyword phrase – “Website Design” with “website design”)

Keyword Research Process

December 14, 2009 at 9:48 am | Posted in SEO, SEO-Basic | Leave a comment
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Keyword Research process involves the following important steps. These steps can be described as: 

  • Discovering Keywords
  • Analyzing Keywords
  • Selecting Keywords
  • Deploying Keywords

The Discovering phase should focus on identifying as many keywords as possible that are related to your website and target audience. 

The Analysis phase involves adding information about existing competition; PageRank based limitations and potential for ranking. 

The Selection process involves objective measurement based short listing of keywords keeping the site focus and target audience within the limitations analyzed.

The Deploying phase is about making optimum use of your selected keywords on your website copy, HTML code and tags.

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